Watch a video on the basics of SEO in your shop.

Search Engine Optimisation (also called SEO) is one of the most important marketing activities for your shop. Through SEO you can improve your search engine rankings for certain search terms (keywords). If you sell for instance basketball jerseys, your shop should have a good ranking if someone is searching for the keyword "basketball jersey".

In general, we differentiate between onpage SEO and offpage SEO. All SEO activities that take place directly in your shop are onpage - for example the optimisation of texts. Offpage measures include getting links from other websites.

We compiled for you the most important information about the search engine optimization of your shop: