To ensure a good search engine ranking, keywords should appear in the URL of a page.

Your shop has a modern search engine optimized URL structure. It automatically generates a URL from information such as page, category or product names. The URL thus automatically contains corresponding keywords. An example: You sell wine in your shop and have built up a corresponding category structure. There is a category called "Wine", a subcategory for red wine and a subcategory of red wine called "Origin France". Your shop system automatically creates the following URL:

www.yourshop.com/c/wine/redwine/origin-france

 

You can find information on this topic in the article SEO presettings of your shop software.