Customer insight
Understanding your customers is by far the most important key to successful trading. Your customer must also be profitable.
Do you know how to manage that in digital commerce and deliver on the service promise?
Better customer insight through data
Digitalization and data enable better customer insight: the wealth of information available allows a company to improve the customer experience and thus sales.
Data can and should be used to improve the customer experience. In the digital age, customers expect companies to know them and to serve them well and quickly based on data.
Emotion sells more than reason
Customer experience is all about emotion. Today, the emphasis is on personalisation. Consumers are becoming more discerning about what marketing they receive and from whom. Customer insight is one of the pillars of personalised marketing. The adage "everything for everyone, nothing for anyone" is increasingly true.
What does knowing your customer mean in practice? In simple terms, it means that a company understands the needs of its customers. These needs determine which customers are the right ones for your business.
Understanding increases sales
Who and what are your customers? Where do your customers come from and where are they now? What do they like, what do they buy, when and for how much? How can I positively influence customer behaviour?
Here are examples of all the information that a retailer should have in order to be successful online. Do you? Contact us and let's check it out!
