B2B e-commerce is a modern sales tool
Modernizing and digitizing the B2B sales process is a prerequisite for business-to-business trade. Welcome to learn how!
B2B customer needs
In business-to-business commerce, the manual ordering process can lengthen sales times. Even after a purchase decision has been made, it is easy to delay placing an order if it requires a separate contact, if there is not enough information available about the product or if it cannot be ordered as a self-service at a time that suits you.
Make your customer's job easier
In procurement processes, digital is becoming increasingly important for data collection, comparison, ordering and repeat orders. B2B buyers are also more willing to adopt new purchasing models and are expected to do so online, as automatically as possible and through self-service.
With e-commerce, you can transform and modernize your sales process. For business-to-business e-commerce to run smoothly, it needs features designed for B2B sales. More comprehensive product information, streamlined ordering and customer specificity in both pricing and products will create value for your customers and make their busy lives easier.
Setting up a B2B online store
We provide everything you need for a modern and attractive B2B e-commerce business
Vilkas solves your challenges to boost your business-to-business sales:
- You can divide your customers into customer groups in your online shop
- You can define a discount per purchase per customer group
- You can set product prices and discounts per customer group
- You can set a login barrier for your online store, which prevents consumer customers from shopping in your online store
- Display product prices net of tax, i.e. net prices
- Offer a payment option such as a customised business invoice from a payment service provider of your choice, such as Paytrail, Svea or Klarna
- Integration with your own systems, such as CRM , ERP or inventory management Automatic verification of the VAT identification number, allowing you to automatically verify the authenticity of the purchasing customer's business activity
An online store suitable for B2B sales
Digital B2B commerce package from us
You can manage your online sales, including invoicing and delivery, directly from the back office of your online shop with ready-made interfaces to different service providers. We can design and implement the look and feel of your online shop, integrate your own systems into your online shop and provide expert services to develop your business.
All this will help your B2B business grow in the future. We implemented a three-store B2B solution for our client, whose business online sales needs were very demanding. Read how we did it.
Our solutions have helped our customers move more than 70% of their B2B orders online. This has led to improved efficiency and reduced the number of errors that previously occurred in orders.
The traditional value-added benefits of the web are real-time availability and customer-specific pricing, but the right B2B e-commerce specialist can find many other areas for improvement.
Timo Korvenoja, Vilkas
Let us help you indentify your needs
Unleash your B2B sales with an online store
B2B sales place different demands on your online store than online sales to consumers. At the same time, however, business buyers expect the same level of convenience, efficiency and personalisation as in consumer sales. By modernising your B2B sales processes online, you can meet the growing needs of your customers in an increasingly diversified environment.
Exploring the features of B2B e-commerce
Effortless order management
Business buyers order products and services where it's easy to place an order and doesn't require extra steps. By removing steps from the buying path and getting orders delivered quickly, you can compete and do so cost-effectively.
Reduce the steps in the purchase path by displaying the tax-free prices of products in your B2B online shop, offering a straightforward payment method with a business invoice and allowing a quick communication channel for further questions. This speeds up purchasing decisions and ensures that orders are placed in the same channel - your online shop.
Automating the ordering process with your B2B online store saves you time and reduces errors, allowing you to speed up inventory turns and ship orders to customers faster.
Tailored pricing for individual customers
Set individual prices or discounts for different customer groups or a specific discount per purchase transaction, while reinforcing your customer's desire to return to your online store to shop again.
This functionality also saves you time by reducing the time spent on price negotiations. Your straightforward and transparent pricing increases shopper satisfaction. Personalised pricing is also a strong incentive for customers to return time after time.
B2B customers often have unique needs and preferences, which you can address with individual pricing and customized contracts. This can help you increase your sales and improve customer relationships.
Diverse product information increases the likelihood of purchase
By breaking your business customers down into customer-specific groups, you can show them a more limited range of products, but also provide them with richer information in the form of images, videos and detailed product descriptions. With search and filter functions, buyers can quickly find what they want.
B2B buyers are supported in their purchasing decision with real-time availability and product suitability information. These and faster comparison of options streamline the buyer's purchase path and reduce decision time.
By providing the right information in a B2B online store, where the order can be placed self-service at a time that suits them, you support your buyers' willingness to order from you.
As a merchant, customer focus groups help you to gain insight into popular products and how to target them to the most potential buyers.
Personalize your product offering
Customer segmentation provides valuable information for product and service development. By better understanding the needs and challenges of different customer groups, you can develop products and services that better meet those needs. This will help your business to remain competitive and offer unique solutions to different customer segments, as well as enable additional sales.
You can also set a minimum purchase limit for your online shop. This allows you to easily limit your customers to business customers only
Our B2B online shops
These customers have also successfully embraced the B2B functionalities of e-commerce and revolutionised the way they sell to businesses online.
B2B e-commerce
"Rapid growth is possible because our B2B e-commerce links sales directly to production," says Tulikivi about the importance of B2B e-commerce.
B2B e-commerce to strengthen your business
Integrate, scale and grow
- The online store integrates with your existing CRM, ERP or inventory management systems to seamlessly connect your entire business.
- Scaling up is easier with e-commerce, as is managing growing order volumes, enabling your business to grow.
- You can build the look and feel of your online store to support your industry standards and reinforce your unique brand.
B2B e-commerce marketing
E-commerce functionality is also the key to more effective marketing
- Customer segmentation enables targeted marketing. Different customer groups can be at different stages of the buying process and have different needs. By understanding the characteristics and needs of customer groups, you can tailor your marketing messages and strategies to better meet the needs of each group. This will improve the effectiveness of your marketing campaigns and achieve better results.
- Identifying customer groups enables a personalised approach. By better understanding your customers' needs, you can offer them tailored solutions, products or services. This creates deeper engagement and customer loyalty, which in turn leads to increased sales and longer customer relationships.
B2B e-commerce business development
Engage your sellers in new ways of working
- Use your resources wisely: leverage data from online shoppers and learn about customer groups. As a seller, you can focus your resources and efforts on high-potential groups. This will help you optimise your sales process, improve results and increase your sales.
Contact us
Let's discuss your needs - and above all, your customers' needs
A joint sparring session on your B2B online business development steps costs nothing and ties you to nothing. So feel free to get in touch!
Ari Paksuniemi
+358 50 550 8077
ari@vilkas.fi
Timo Korvenoja
+358 50 65 013
timo@vilkas.fi